Originally published on The Industry Cosign March 30, 2015
Title: Founder and CEO
Company: Harris Public Relations
Location: Miami, Florida
Yvette N. Harris, the guiding force behind the innovative outstanding public relations consulting firm, Harris Public Relations (“HPR”), is undoubtedly the powerhouse of boutique public relations firms. Harris Public Relations is headquartered in Miami, Florida, with satellite offices in New York and Philadelphia. This standout public relations consultant has been orchestrating a quiet revolution within the public relations industry for over 20 years. Recognized as one of ICABA’s Most Accomplished Black Community Leaders and Entrepreneurs of South Florida for 2012, Yvette’s proven media campaigns have afforded her an extraordinarily successful track record in developing innovative strategies for her clients. As the recipient of “40 Under 40 Most Influential Black Business Professionals of South Florida” in 2008, and the 2014 Distinguished Women in Media award, Yvette has clearly made her mark in the world of cultural arts and lifestyle public relations.
This native New Yorker began her public relations career with the United States Environmental Protection Agency (“EPA”), in 1990, where she managed the public relations activities for over twenty Superfund hazardous wastes sites. A savvy businesswoman, power publicist, proud New Yorker and single mother, Yvette’s approach is quite distinctive. Her innate understanding of the traditional and new media landscape, harnessed with a zeal for positivity and passion, has resulted in an unparalleled network of loyal, long-term and mutually beneficial partnerships. She has carved out a niche within the lifestyle, arts and Caribbean culture arena in South Florida, New York, LA and the Caribbean. Truly the go-to publicist who has her finger on the pulse of today’s media landscape, her impressive roster of clients includes the American Black Film Festival, Caribbean Unplugged, Miami Broward Carnival, Colors of the Caribbean, Caribbean Spice, 100 Black Men of America Inc., House of Mandela Wine, Anna de Codorniu Sparkling Wine,Miami and Art Africa to name a few. In 2005, she brought a group of celebrities to participate in Trinidad and Tobago Carnival and also a celebrity golf tournament that raised money for a youth organization in Tobago.
Her clients have been featured in some of the most prominent media outlets worldwide like Essence, Upscale, Black Enterprise, Conde Naste, The Root.com, Wall Street Journal, NY Times, Page Six (NY Post), Grio.com, MSNBC, NBC Weekend Today, CNN, and Good Morning America to name a few.
As a testament of her dedication to public service and a diverse genre of the arts and culture, Yvette is a board member of the Overtown Music Project, Caribbean American Heritage, Inc., and Florida and Miami Broward One Carnival. As a board member and publicist of Miami Broward One Carnival, Yvette has been instrumental in the planning of Carnival since 2003. She has played a key role in obtaining sponsorship, media impressions and cultivating key strategic relationships to help build the brand. Yvette also participated in 2004-05 in consulting for Nottinghill Carnival with a team of individuals commissioned to help with the implementation of Nottinghill during its transition of being a government-run event.
She is also a member of the South Florida Black Journalists Association and the Public Relations Society of America. Yvette serves as PR Chair for the Special Olympics of Miami Dade County, Caribbean American Heritage Florida, Inc., and Miami Broward One Carnival. She also serves as a panel member for the Miami-Dade County Youth Arts Enrichment Program and is a member of We Are One Caribbean committee in New York City. A lover of the environment and the ocean, Yvette participates yearly with the Miami-Dade Coastal Cleanup. Above all, as a proud and involved mother of a beautiful daughter, Nya, whom she deems as her greatest accomplishment, Yvette truly believes her company’s tagline “Cultivating and Maintaining Relationships” to be the foundation of how she does business.
With Yvette’s forward –thinking attitude, market expertise and knack for strategic partnerships, Harris Public Relations will continue to service the arts, business and cultural communities in 2015, and for years to come.