Saquon Barkley has been running for big yards on the field this season, and now off the field the New York Giants rookie is running on Dunkin’. Dunkin’, the official coffee of the New York Giants, today announced a new partnership with running back Saquon Barkley. As part of a one-year promotional campaign, Barkley will now be featured in a series of Dunkin’ advertisements and promotions throughout the New York Metro Area.*
An instant fan favorite, Barkley will appear in a variety of Dunkin’ advertising, social media and live events beginning during the current NFL season. Kicking off with a series of video spots supporting Dunkin’s entirely new espresso experience, Barkley will promote various Dunkin’ food and beverages that keep Giants fans running all day long, such as the brand’s signature coffee & espresso beverages, baked goods and limited-time offer breakfast sandwiches.
The video spots can be viewed below:
- Dunkin’ x Saquon Barkley: Huge 15s: https://youtu.be/1-MGPWozRLA
- Dunkin’ x Saquon Barkley: Huge 06s: https://youtu.be/EHjTc_2ZIgc
- Dunkin’ x Saquon Barkley: Smooth: https://youtu.be/saxXjHG2yqE
- Dunkin’ x Saquon Barkley: Work Hard: https://youtu.be/uGGQe_Y6aWM
Saquon Barkley was drafted with the second overall pick by the New York Giants in the first round of the 2018 NFL Draft, following his three seasons of college football at Penn State. Throughout this time, he received national attention and finished fourth in Heisman Trophy voting, while breaking and setting numerous Penn State records and earning multiple awards. According to Barkley, “I’ve always relied on Dunkin’ to get me through the day, so I’m thrilled to be working with a brand I’ve loved my whole life. Both Dunkin’ and the Giants are known for their loyal and passionate fans, and I look forward to keeping the New York area running on Dunkin’ all year-round.”
“We couldn’t be more excited to work with New York’s newest football star, Saquon Barkley,” said Cathy Chavenet, Integrated Marketing Director at Dunkin’. “Our brand has had a long and successful relationship with the New York Giants, and we think Saquon represents perfectly the speed, energy and optimism our guests throughout the Metro area associate with Dunkin’.”
The new partnership with Saquon Barkley coincides with the new Dunkin’ branding as part of the company’s efforts to modernize the Dunkin’ experience for its customers. Beginning in January 2019, a new logo that refers to the company name as simply “Dunkin'” will appear on packaging, in advertising, online and on new and remodeled restaurants.
Today, there are more than 12,600 Dunkin’ restaurants worldwide in 46 countries and more than 1,800 restaurants in the New York Metro Area. To learn more about Dunkin’, visit www.DunkinDonuts.com or subscribe to the Dunkin’ blog to receive notifications at https://news.dunkindonuts.com/blog.
*New York Metro Area Shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,600 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin’ is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 94th season of play this fall. For more information, visit www.giants.com.