|(Columbia Records; New York, NY; September 21, 2018) Singer/songwriter Ruth B.’s alluring new song “Rare” is available now HERE. This marks the first new music from the engrossing artist since her 2017 Columbia Records debut album. Along with the infectious song, she also shared the single’s evocative new music video directed by Derek Pike (Quincy, Waka Flocka Flame).
Ruth meshes her hypnotic piano style with a funky drum track on the new song, affably putting a lover on notice with some sweet-tempered swagger and a gentle declaration of self-esteem: ‘you can search everywhere/just know that I’m rare…’
Ruth B. displayed her lyrical and musical flair with her virally-launched mega-hit debut single, “Lost Boy.” The smash scored a storybook rise, transitioning from a viral sensation in 2015 to one of 2016’s biggest hits, logging Double Platinum status in the U.S., and topping that in Ruth’s native Canada (x3), and other territories. Critics and fans crowned the talented newcomer as one of the breakout artists of the year, with “Lost Boy” reaching #1 on the iTunes Singer/Songwriter chart and top 25 on the Billboard Hot 100, garnering over 36 million video views and more than 150 million global Spotify streams. Her debut EP ‘The Intro’ premiered at #1 on the iTunes Singer/Songwriter Album Chart, snagging her a slot as one of the top artists on iTunes’ Best of Year End music list. In 2017 she wowed audiences on her headlining tour as well as landing the opening slot on Alessia Cara’s North American trek. The release of her Columbia Records debut album Safe Haven in the spring of last year was the perfect capstone on her rise. Produced by Grammy winning producer/songwriter Joe Little, Ruth wrote and composed all the songs herself on the 12-song offering, which featured the empowering single “Superficial Love.”