|“Being a mentor for the Craft Syndicate program allows me to connect to and inspire other DJs and producers to excel and know there are no limits to their futures,” said mentor Don Cannon. “As a music executive and DJ I look forward to working with young producers and artists because it allows me to get re-energized.. I always keep my ear to the streets and working directly with them is the best way to understand how any generation’s music works.”
“I’m excited to hear all the submissions and meet the winner,” said Sarah Krysalka, Director of Marketing for Dutch Masters. When you think of Dutch Masters, you think of craftsmanship, creativity, camaraderie and the role it plays in culture with such die-hard fans. So Craft Syndicate is all about finding those individuals who, too, are perfecting their craft. Who have not just the desire but the need to express themselves through their art. Who are gratified not only when their work gets some shine, but also when their peer, their community, their cause is being heard and reverberated. This program is to honor their hustle and support their artistic expression. And personally, when you see someone who’s ready, who’s doing the work, someone who just needs that opportunity and I can help give it to them…that’s a big reason I love my job. I can’t wait to hear the finished track. Future mentee – I’ll see you at the release party!
Lending their expertise to the this program as Craft Syndicate judges will be Grammy Award winning producer, and music executive, Kawan “KP” Prather, resident tour DJ, and author, DJ Mars, and music producer OG Parker.
In 2016, the first Craft Syndicate program was launched in the fashion vertical and partnered with renowned fashion designer Jeff Staple. Program winner, Alexander-John, and Jeff Staple went on to launch a successful street wear collection: OFLUXURY.
As part of Craft Syndicate’s ongoing commitment to creative entrepreneurship, the plan is to roll out additional programs in 2017. Once again, pairing up-and-coming creators in fashion, film, food and art/design with established entrepreneurs for the purpose of sharing the craft and collaborating on all-new products together.
For official rules and more information, visit www.Craft-Syndicate.com.
About Craft Syndicate
Designed to bring dimension to and serve as proof of Dutch Masters’ value proposition, “Share in the Craft,” Craft Syndicate is a communications platform that uses social media to encourage creative entrepreneurship. It works towards this goal by pairing aspiring entrepreneurs in fashion, music, design, art, food & film with established entrepreneurs in each field and tasking them with co-developing a new product. Each program is fully funded by a grant of up to $15,000 awarded by Dutch Masters.