L.A. Reid Signs Big Boi to his Latest Venture, HitCo

L. A. Reid has started a new label called HitCo and has immediately signed OutKast’s Big Boi. The former songwriter/producer/label head has a parternership with independent distribution company, Empire.

HitCo is currently working the Big Boi single, ‘All Night.’

Empire is also home to Fat Joe and Remy Ma, Lil Yachty, DRAM, Morgan Heritage, Lloyd and many others throughout the years.