OneX, the branded content studio of iOne Digital launched REVOLUTION, a new virtual reality capability, making OneX the first branded content studio to cater to urban enthusiast and tap into the virtual reality space. OneX creates unique branded content using the latest technology in virtual reality and 360° video to tell engaging stories, give celebrity insight and share experiences that matter to our audience.
OneX’s REVOLUTION gives the iOne Digital audience the chance to experience life within others’ purview. REVOLUTION will enable users to shift perceptions through immersive experiences. Imagine how “revolutionary” it would be for people to actually experience life, even for a moment, from another’s lens. What if law enforcement could experience how Black males feel when approached by the police? In turn, how would things change for Black men experiencing life threatening scenes as policeman? Most have dreamed of being a celebrity for one day. The potential of this virtual reality and 360° video technology is expansive for educating, inspiring and entertaining audiences.
The first virtual reality experience was a pop up Jidenna concert at Terminal West in Atlanta that was done in partnership with Toyota Camry and Burrell. The concert provided audiences with personal footage of Jidenna as well as an introspective portrait of who he is; the inner workings of his craft and the influences of his music. The livestream is extended online exclusively on HelloBeautiful.com.
“We are thrilled to bring this new technology to the forefront of innovation in our space,” says Detavio Samuels, President of iOne Digital and One Solution. “The pop up concert was the first of many opportunities to introduce this unique medium to our audience in a way that’s compelling and most importantly authentic,” continues Samuels. “OneX is on the cutting edge of innovation, serving brands who dare to think out of the box to reach urban enthusiasts, millennial and ethnic audiences.”
Virtual reality technology has been hovering on the edges of mainstream culture and it has become a major opportunity to cater to those in the ethnic, urban and millennial marketplace. African Americans have always been early adopters of technology. According to Touchstone Research, a consumer insight for virtual reality firm, statistics show that African Americans are more aware and excited for VR than their Caucasian counterparts. For VR brands that take time to cater to minority interests, research shows there could be significant benefits that translate to a growing fan base.
About Interactive One
Interactive One is the definitive digital platform for African American and Millennial audiences, reaching millions each month through its suite of online, mobile, social and content offerings. It owns and operates a number of branded destinations, including GlobalGrind (Millennials), HelloBeautiful (Women), NewsOne (Affluent) and TheUrbanDaily (Men) – as well as digital destinations for dozens of local radio stations and syndicated radio talent. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth. For more information, visit www.interactiveone.com.
SOURCE Interactive One