Legendary R&B group HI-FIVE releases new single “KIT KAT” and prepare to embark on a promotional tour in support of the single.
The sexy mid-tempo track was written by Brian Adams and Billy Covington and produced by Sheldon Goode and Brian Adams.
“We wanted to give the song a slick-play on human’s addiction to chocolates and sweets and in this case it was the women’s kitty kat, being so good and powerful that the craving was unbearable,” mentions Billy. In the coming weeks, the group will embark on a national promotional tour in support of the new single with stops in Los Angeles, Dallas, Atlanta, Chattanooga, Birmingham, Montgomery, Chicago, Virginia and Washington DC.
A few weeks back, HI-FIVE took over the SiriusXM FLY airwaves with an exclusive interview and performance of some of their greatest hits for the legendary Heather B. The group took Heather and her audience back a few years with “Can’t Wait Another Minute“, “I Like The Way (The Kissing Game)” and a few other songs including their new material, “Different Kiss” and the latest release “Kit Kat“.
HI-FIVE released their first and self-titled album in 1990. The album went platinum and was produced by legendary producer Teddy Riley; it included such singles as “I Just Can’t Handle It” (R&B #10), “I Can’t Wait Another Minute” (Pop #8, R&B #1), and their biggest hit to date, “I Like the Way (The Kissing Game)“, which went to number one on the U.S. Billboard Hot 100 and the U.S. Hot R&B/Hip-Hop Songs chart. The group was aggressively marketed by Jive and was part of the “new jack swing” sound that dominated much of the early to mid-1990s urban contemporary radio format.HI-FIVE enjoyed some mainstream success and were essentially similar in design to R&B counterparts such as H-Town, Shai, Public Announcement, and perhaps most notably, Boyz II Men. The group’s single, “Too Young” was featured on John Singleton’s Boyz n the Hood, the soundtrack from the movie.
HI-FIVE’s second LP, Keep It Goin’ On, came out in 1992. Though not as successful as their debut effort, several tracks from this album, including “She’s Playing Hard To Get” (Pop #5, R&B #2) and the R. Kelly-penned “Quality Time” (Pop #38, R&B #3) got major airplay in East Coast (US) urban markets. In 1993, HI-FIVE emerged with a third album, Faithful, which featured the songs “Unconditional Love” (Pop #92, R&B #21) and “Never Should’ve Let You Go” (Pop #30, R&B #10). “Unconditional Love” was also featured in the multi-platinum Menace II Society soundtrack, and received extensive airplay on urban contemporary stations throughout the summer of 1993 as the movie increased in popularity. “Never Should’ve Let You Go” was featured in the ‘Sister Act 2’ soundtrack. In 2013, the group’s single “Favorite Girl” topped the Top 50 Urban AC charts at #37.
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