“Hammond’s status in the music industry is legendary”-
“A specialist in intimate love songs”- Fusicology
“A living reggae legend”- Orlando Weekly
New York, NY- VP Records is proud to present Beres Hammond’s new studio album, “Never Ending”
out October 12th. Fresh off a successful, sold out U.S. Summer Tour with appearances at Reggae Sumfest in Jamaica and Rototom in Spain, the legendary lovers rock crooner has introduced the world to his new project with two singles. “I’m Alive” and “Land of Sunshine” both available on YouTube and SoundCloud, with music videos soon to follow. He will also be celebrating the release with appearances in Florida and New York. (Information below)
On his new album, Beres carries on the grand tradition of a romantic balladeer with sensitivity and swagger. “Never Ending” features 14 songs about love and life, in collaboration with longtime recording studio partners; Willie Lindo, Kirk Bennett, Handel Tucker, Errol ‘Flabba’ Carter, Leroy & David Heywood aka “Mafia & Fluxy,” Winston ‘Bopee’ Bowen, Dean Fraser and Robbie Lyn among others. “Never Ending” presents 21st century classics from the master of romance and reggae.
First single, “I’m Alive” is a 21st century ‘roots’ track. With Beres singing praises for life’s simple and essential joys. Second single, “Land of Sunshine,” an ode to Jamaica, is a classic Beres production with smooth harmonies, jazzy instrumentation and heartfelt lyrics.